Monthly Archives: March 2008

Consejos para desarrolladores de aplicaciones para "el móvil"

Las trae Jason Harris del GigaOm: usability, few key strokes, familiarity (look and feel on the screen)...

Tendremos que agregar, as usual, que lo fundamental para el éxito de toda aplicación se juzgará en la medida en que ella cumpla con la aspiración de los Jobs To Be Done que al usuario le importan,...
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Marketing and Jobs To Be Done

Una entrada fascinante ésta de Alex Slawsby del Innoblog

Extracto:

"Viewed through the twin-lenses of disruptive innovation and jobs to be done, a fascinating subtext emerges. For decades, marketing strategy was designed to address the most basic task-oriented needs of target consumers – functional jobs. Consumers would hire products to get basic, functional jobs done....
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