Monthly Archives: February 2011

In Vino Veritas: Innovating in the French Wine Industry


La entrada es de Knowledge@Wharton

Extracto de apertura:


"How does an entrepreneur successfully introduce innovation to a gastronomic tradition that is a cornerstone of French culture and identity? Stephane Girard, who graduated from the Bordeaux Wine School in 2004, has launched a modern concept in wine degustation designed to make understanding viniculture...
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