Category Archives: Técnicas – innovación

Investigación de Mercados y Big Data

Aquí la entrada completa desde Innovations Tools

Extracto introductorio:

"The combination of Big Data and ethnographics can be a potent toolset for uncovering innovation opportunities, as a growing number researchers are discovering.

For many years, marketing has been in love with Big Data as a means of discerning what customers want and delivering products and services...
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